How to Make Your Home Improvement Website Stand Out

Wednesday, November 29th, 2017 by Marianne Koiva


Four Online Marketing Lessons I Learned from Working with Hundreds of Home Improvement Contractors

Website Strategies

Over the years I've worked with hundreds of our Contractor Nation companies, helping them to grow their business with our website marketing platform. I've noticed several trends in how Google rewards some websites over others and in how customers use websites and research contractors.

1) Reviews -

Naturally and personally ask happy customers to review you. The more the merrier! Ask your Account Manager about responding to reviews if that's something you don't currently do or if you're looking for advice on how to get started.

2) City Pages -

City pages convert at a rate that is approximately double the rate of regular content pages and our program makes it easy to create as many as possible. Our contractors with a higher % of city pages on their site tend to see increased activity.

3) An Account Manager You Can Talk To -

Contractors in our network who talk to their Account Manager most often are more successful at hitting their business goals. Our Account Managers literally talk to businesses across multiple regions all day, picking up trends and information that can help your business. If you're already a member, take advantage of this and chat them up today! (Log into Contractornation.com and your Account Manager is listed at the top right.)

4) NAP Information -

This stands for Name, Address, Phone number and is really important to search engines. It must be consistent and correct in multiple places on the internet. Ask your Account Manager if yours is all set because depending on your area, this could help your presence improve with the other things you're doing.

No one item above is the silver bullet to grow leads by itself. But we built the Contractor Nation platform to make it easy to help home improvement business stand out with these four strategic elements.

Your activity plus working with your Contractor Nation Account Manager can make an impact on your business growth in 2018.

5 Ways to Improve Your Website's Performance

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