Web Services We Provide
We provide the following services as part of the Supercharged Websites for Contractors program. All of these come with guaranteed results, as we only charge by the leads we generate, not the services we provide – rest assured, we’re experts at the services below!
- Contractor PPC (pay-per-click) advertising; aka SEM (Search Engine Marketing)
PPC can be a risky venture. Agencies start their phone calls with, “We can get you to the top of Google,” or “We’re a Google partner.” The truth is that we’re all Google partners and we can all pretty much spend our way to the top, but at what and who’s cost? Who’s taking all the risk in these ventures? You are. Advertising on the search engines is a great way to bring visitors to your site, but it’s just as important to convert this traffic into sales leads. In our Supercharged program, we spend our money on the PPC and then only charge you when we convert the sales lead.
- Contractor SEO (search engine optimization)
Like PPC, SEO is expensive and risky. brings in visitors that we then work to convert into sales leads. SEO has become a performance metric, and not many agencies understand this. I also haven’t run into any that will guarantee their SEO efforts.
- Social Media for Home Improvement Contractors
Many companies have been hocking social media services for a while now, and we all believed the hype from the platforms as their membership grew. But it turns out that keeping your company profile up-to-date daily wasn’t really where the value was. The value was in getting your customers to talk about you on their profiles and pages. We’ve built our system to interact with your customers and encourage them to share their experience with your company on their favorite social media platform.
- Online display ads, re-targeting, search companion advertising
20% of our advertising leads come from display ads. These display ads appear on other websites – news sites, local sites, blogger sites, national sites, home improvement sites, and more.
- Local Search and Local Listings
Local search typically refers to your Google Places listing. There’s also Yahoo and Bing Local, Yelp, Yellow Pages, Superpages, and a truckload of other local directories that we optimize for you.
- Conversion Optimization
This is where we work on better click-through rates from the search engines as well as tweaking elements on your site to get visitors to more often fill out your contact form or call you. We have built our own testing platform to help with understanding conversion and can test across many sites at the same time, making our results far more accurate than testing on a single contractor’s website. In most cases, an individual contractor’s website doesn’t get enough traffic for a test to resolve. So being part of a network, such as Contractor Nation offers vast intelligence.
- Content Marketing
This can mean lots of things. From companies who will blog for your site, to boosting the presence of your content on social media, to infographics, and more. The content you need on your website is the content that your potential customers need to see to make a hiring decision. This includes photos, testimonials, reviews, before & after photos, videos, etc. And our CMS (content management system) is built to help provide this content.
- Customer reviews
Some companies specialize in getting you reviews, but on their websites. We want reviews on Google, Yahoo, Yelp, Bing, and other places where people may check the reputation of our company. A combination of our online marketing program and our CMS, built specifically for contractors, helps take care of this for you.
- Web Design for Contractors
Of course we do this. There are lots of other things we do, but mainly, the above list includes the services that you probably get solicited for more often than others. The Supercharged program requires that we put our money where our mouths are. We gladly accept the challenge, and the 380 home improvement contractors that have been in our program (many since it’s inception in 2006) are living proof.
Of course all the above services are performed Free-of-Charge as part of our program. You only pay for the guaranteed results of these services, which is the sales lead.