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Larry Janesky has taught over 1,000 contractors how to build their businesses. His training, tools and advice help owners to work less, while being more profitable and happier overall.

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6 Things a Marketer can do at Your Home Improvement Company

Marketing at a Home Improvement ContractorIt wasn’t too long ago that a contractor with a marketing person on staff was a very rare thing. Today, many contractors have a marketer to help them generate leads and grow their businesses.

6 Things a Marketer can do for Your Home Contracting Company?

  1. Add content to your website. Photos, blogs, getting customer reviews. For help with your website, check out BigNetLeads.com for a fantastic platform to help you generate more leads online.
  2. Run home shows. Scheduling, setting up, and working at a booth take effort that most contractors simply avoid. Successful contractors do all the home shows in their area.
  3. Coordinate signage for your trucks, yard signs, building, and more. Well-lettered, highly visible signage will more than pay for itself.
  4. Networking. Chamber of Commerce events, partnering with contractors who do other services, BBB events, meeting with real estate agents and home inspectors. There’s a lot of referral sources that need relationships built.
  5. Advertising. Planning where you’re going to get your leads, the messaging for the ads, and negotiating the best price.
  6. Tracking. All of this and more needs to be tracked so you know the best use of your marketing and advertising dollars.

This is a quick overview of the Hiring a Marketing Manager exercise in the School of Entrepreneurship. Through the lesson, Larry Janesky goes through the role of a marketing manager at a home improvement business, including how to track their role and how much to spend on your marketing mix.

To get this complete lesson and more, subscribe to The School of Entrepreneurship.

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